Amazon SES Alternative SMTP Email solutions
Amazon Simple Email Service (SES) is a good choice for cost-effective email solutions, however, there are alternatives you should know.
Table of contents
What is Amazon Simple Email Service (SES)?
Amazon SES is a scalable, cloud-based email service that allows you to send emails, marketing emails, and other types of messages that rely on SMTP/email services.
Cost-effective and reliable
It has a simple API and SMTP credentials for integrating email-sending capabilities into applications and websites.
Transactional emails and Email campaigns
SES is a simple email service to businesses that need something like this for marketing and handling their email needs. It is built on Amazon’s cloud infrastructure so it is definitely a reliable service in terms of availability.
Why Might an Organization Look for an Alternative to Amazon SES?
These reasons may include:
Email Template Options: SES provides basic email templates, but businesses may want better options in terms of templates. Some services provide as part of their solution, email templates that appeal to customers and make it easy to spin up email campaigns without coding experience.
Marketing Automation: To implement solutions that have sophisticated marketing automation built-in, there are commercial products that can do this better than SES.
Dedicated IPs: To improve email deliverability, some businesses may want to have dedicated IP addresses. This is something you can technically do with SES but it isn’t standard to offer dedicated IPs and it is a paid add on option
Ease of Use: Amazon SES is made more for developers than marketing folks. Other solutions are the opposite and can help marketing pros do what they do without having the need for all the technical know how
Customer Support: Amazon support may not be as good for Amazon SES as it would be for purpose built platforms that specialize in this type of service
Additional Features: There may be other services with more features
SendGrid
SendGrid is a powerful SES alternative, perfect for high-volume senders who require a cloud-based email service with advanced analytics and dedicated IPs. SendGrid offers an easy-to-use interface, allowing marketers and developers to create responsive email templates and manage email infrastructure efficiently. With a focus on email deliverability, SendGrid ensures your emails and email reach customers’ inboxes, reducing bounce rates and spam complaints.
SendGrid – Key features
Key features of SendGrid include SMTP relay, email API, pre-built templates, push notifications, and advanced tracking options. The support team is always ready to help users with any issues, and the free version of this email service is an excellent choice for small businesses or developers looking to test emails before committing to a custom plan.
Mailgun
Mailgun is an email service provider offering to send emails using email and marketing automation. Bulk emails can be sent using a simple API or SMTP credentials as a couple.
It has dedicated IP options and advanced analytics.
Email management tools
You also get tracking, SMS, and email validation as tools with the service to make sure your messages are delivered. The free version of Mailgun allows users to send a limited number of emails monthly and it has unlimited plans as well.
Mailjet
Mailjet is an SES-like solution that has a simple interface and also has a variety of email templates and a user-friendly drag-and-drop email builder.
Advanced features
It has advanced features like A/B testing, real-time analytics, and dedicated IPs and it also has the support for SMTP relay configs and API integration for developers.
Free version
Mailjet has a free version with basic features and a custom plan for users who need advanced tools and sending limits for their company.
Postmark
Postmark has advanced features like bounce handling, open and click tracking and dedicated IPs to make sure emails are sent and reach customers. It also has a simple API and SMTP relay and it has tools for developers and integration that is easy to use.
Templates and responsive email designs
It has email templates and the design is responsive. It allows marketers to create emails that look good and engage with customers which may be difficult without the prebuilt help and templates.
Good support
The support team with Postmark is good.
Moosend
Moosend has a friendly user-friendly interface and is easy for marketers. They can create email campaigns, manage mailing lists, and track email delivery rates for each message they want to send.
The service offers many pre-built templates and responsive email design options, ensuring your marketing emails look great on any device.
Advanced analytics and dedicated IP
Moosend’s has dedicated IP addresses which will help businesses with emails getting delivered. It also has features like marketing automation to help with campaign creation. It has SMTP relay and email API, and helps with assisting developers who want to send transactional emails through their applications.
Benchmark Email
Benchmark Email provides a user-friendly platform for businesses to create email marketing campaigns for the business.
Simple drag and drop editor
It features and has email templates and a simple drag-and-drop editor.
The service offers a free version with basic features, while custom plans are available for those who need additional tools and higher sending limits.
SMTP2GO
SMTP2GO is an Amazon SES alternative that offers an easy-to-use interface and has SMTP relay services, API endpoints, and analytics.
Dedicated IPs and email deliverability
SMTP2GO has dedicated IPs and deliverability tools.
Responsive templates
SMTP2GO helps users create and manage email campaigns with responsive templates. The support team is available to help with any issues admins or developers may have.
Wrapping up
Amazon SES is a service that many companies may choose to use for their email needs. However, it is good to know the alternatives. Some businesses may need more features or other capabilities that Amazon SES provides. We have listed several that can help with many of these features that may be needed for marketing or developers.
